Case Studies

Introduction Crocs, the colorful and comfortable shoe that gained popularity in the early 2000s, has become a sensation in recent years. Despite the long shopping trips and the DIY culture, customers simply can’t seem to get enough of Crocs. So, what makes Crocs stand out from other footwear brands? How did they manage to achieve

In the last two decades, there has been a significant shift in the business landscape, and the emergence of digital business strategies has become the new norm. As a result, more than half of the Fortune 500 companies have vanished, merged, or acquired by other businesses. But what exactly caused this phenomenon? In this article,

Cambridge Analytica, the infamous data analytics firm, has become a household name since its involvement in the 2016 US presidential election and the Brexit referendum. But there’s one name that has not received as much attention – Nigel Oakes, the founder and CEO of the parent company of Cambridge Analytica. Today we’ll uncover the story

Humble Beginnings Goldman Sachs is one of the most powerful financial institutions in the world today, but it had humble beginnings. The firm was started by Marcus Goldman in 1869 and for its first century of existence, it was a fairly successful but typical financial firm. Marcus Goldman immigrated to the United States in 1848